N=5 – Ministry Of Internal Affairs

N=5 – Ministry Of Internal Affairs

‘You hold the key to greater safety on the streets
Public service employees in the Netherlands often encounter aggression and violence, and onlookers only rarely intervene. By presenting such a scenario live on large interactive billboards in Amsterdam and Rotterdam, passersby suddenly found themselves involved the situation, and as a result, were made aware about the problem. The display was created by using previously recorded images on a bluescreen matched with those on the live image.

The amount of people the government reached with the interactive billboard is stunning. Aside from thousands of curious onlookers in Amsterdam and Rotterdam, the campaign was a hot topic of discussion during the running period. Tim O’Reilly tweeted about the campaign and he alone reached well over 1 million people. Videos of the campaign, published on several online platforms, were viewed over 350.000 times. A Dutch television show ‘RTL Boulevard’ also discussed the campaign and reached almost 1 million viewers.’

This film was created for N=5/Bitmove to showcase their project to the public & media. It was also the film used for submission for the 2010 Cannes Lions Int. Advertising Awards where is won a Bronze Award.