Bitmove commissioned Spark to create a film to use in their interactive Ski Jump project for Samsung.
Spark filmed a Dutch international ski jumper in a chroma-screen studio. This footage was integrated with
other effects and computer generated backgrounds in After Effects to produce the final film which was then
integrated into the application made by Bitmove.
Spark also produced a promotional video for Bitmove’s website and press release.
Bitmove Press Release:
Ski jump in a bus stop
During the Olympic games, travelling to Whistler Olympic Park to ski jump was unnecessary. In busy shopping
areas in Amsterdam and Utrecht passersby were able to take the jump in bus stops. Literally, participants could
simply step onto the skis and plunge down a virtual ski jump to the roar of the crowd.
Participants are emailed their digital souvenir – a video starring them – that can then be forwarded to friends
and posted on YouTube, Facebook or Hyves. Thousands of curious passersby were interested and captured
by this unique and innovative Samsung promotion that generated many exciting videos and pictures.